Releasing a new book is a process! But it never gets old!

The butterflies arrive first. They settle in my belly from the moment I wake up on “Release Day” until every link is checked and the book is announced in my newsletter and fluttering about on social media, hopefully finding the readers who have been eagerly waiting to read it.

Slowly, very slowly, as every item on my Bullet List gets marked off, the panic recedes and a smidgen of euphoria blows the butterflies away…until next time.

That’s my process for a self-published new release.

But I remember feeling similar panic when I opened the first print copy sent by my publisher. Did they spell my name right? Does the back jacket copy match the book? Does my cover art work? Is the blurb too vague? Will readers love it or hate it?

These days I’m stressing about a wide array of technical questions–in addition to all of the above:

1. Is the book live at all vendors?

2. Did I remember to upload the right copy?

3. Did I make that final change my copy editor mentioned?

4. Is the first chapter of the next book in the back matter? Do the buy links work?

5. Will readers love it or hate it? (Some things never change.)

Only time–and reviews–will answer the last question, but the rest is all on me, and believe me, my fingers will be crossed from now until early Tuesday morning. 

DebraSalonen Stranger meme2

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But here’s one up-side of self-publishing: I can offer discounted books any time I want, and since the heroines of BLACK HILLS RANCHER and BLACK HILLS STRANGER are twin sisters, I figured readers would appreciate being able to buy BLACK HILLS RANCHER for just 99¢ before STRANGER releases on Tuesday! Who doesn’t love a bargain? And these twins have some pretty interesting stories to tell. ;-)

DebraSalonen Rancher 99.jpeg

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HAPPY READING, MY FRIENDS,

DEB

PS: I highly recommend seeing the movie HIDDEN FIGURES! I loved it!