I set up my Twitter account back in the beta-testing stage and promptly pretended it/I didn’t exist. When I’d get a notice that someone was following me, I felt a little creeped out and I’d ask aloud, “Why?”
Fast forward to some writers conference somewhere when the hot topic was Twitter for Business. Okay, I’m definitely a business. I decided to get serious about growing my business. I started with 357 followers…again, why? I never tweeted. I was the dullest tweep on the planet.
But I found a coach–thank you, Rogenna Brewer. I learned. Now, I’ve crested 5K. Not a lot compared to those with a zillion followers, but I’m happy.
And my most recent challenge has been to find a way to make it play with itself. (Sounds dirtier than it is.) I’m all about the visual these days. You’ve seen some of my memes in my recent blogs: Imagine my glee when a friend told me about a service that will feed my Tweets with images in a way that won’t make Twitter think you’re a spammer. The service is called: Feed140.
Here’s one in my feed: The achievement of one goal should be the starting point of another. -Alexander Graham Bell
I’m still figuring things out, but here’s a quick primer:
1.) Sign up for the free option to start out (no risk if you don’t like it).
2.) Create tweets and save them in a Word doc. Since I knew I wanted to be able to take advantage of Feed140′s Playlist option, I cut and pasted each tweet in the Playlist queue (not the Twitter queue). You can add tweets to the Twitter queue independently of the Playlist queue, but they will go away after they’ve posted and you have to fill the queue again. (Believe me, I did this and was not amused.) With each tweet, upload an image to go with it.
(Aside: I make memes using Canva. I will go into this in another blog, but it’s easy and cheap.)
3.) Visuals are a great eye-catcher in a Twitter Feed. Don’t believe me? Check your feed and see where your eye goes.
4.) Pick the frequency that you want your tweets shared. Feed140 insists that you have enough tweets to meet 3 days of unique tweets in order to make the Playlist initiate a loop with random selections (just like with your music). I uploaded 30 tweets, and set my frequency to 10 tweets/day for 3 days.
Here’s one of my tweets and the meme that goes with it:
She thought she had all the answers…at 17. Who doesn’t? @BNBuzz MONTANA COWGIRL http://clc.li/hvS #readzTule 5.) Don’t have enough tweets? Think about this: if your book is on multiple platforms and/or foreign countries, you can use the same tweet and meme with a different buy link for each format. I may change the wording slightly to target that link and possibly get some RTs (retweets).
You should also create interesting, non-commercial tweets. I support libraries, so I have some positive tweets about books, bookgirls, reading and libraries that I sprinkled into the mix.
If you’re an author wondering whether or not you want another time-suck in your busy life, I can’t give you a definitive answer. But I will say that visuals help raise visibility and connect at some level that mere words don’t. Maybe they feel like less of a hard sell. And, if you can make one effort do twice the work, then why not give it a try?
And because life is soooo much more than just PR, here’s the other thing I did last weekend–my granddaughter’s 8th birthday. Deb PS: Next week, I’m going to tell you more than you ever wanted to know about making a book trailer. Oh, joy!