I’m just back from the Desert Dreams Conference in Scottsdale Arizona with freshly replenished inspiration and energy!
The conference itself was wonderful. And the biggest highlight for me was the chance to visit with my sister Storybroad, Tara and her hunky hubby Tim for the first time in far too long. It was so good to see Tara in full blossom again, back home in the desert where she belongs. And I understand why. It gets under your skin, that Arizona sunshine.
I traveled north from Scottsdale to Sedona, and spent my final two days there, with my bff Michele, exploring the red rocks and tourist shops, which I really don’t believe should have ever been allowed in the same place, but it is what it is. Sedona is magic, powerful. But I’m blogging about that over at Shayne’s Shenanigans. Here, I want to talk about what I learned at the conference.
I paid close attention at this conference, to what made me want to buy a book from any of the authors present. As I sorted through the approximately two pounds of promotional goodies stuffed into my totebag, I realized what I was doing. Pulling out great mounds of this stuff, I was rapidly flipping through them all like a seasoned poker dealer, snapping them into two piles; junk, and keep. Brutal, I know. But we might as well be honest here. Bookmarks: Junk. Unless the author was one I knew, or one I already loved. Postcards, ditto. Flyers too. Chocolate attached to bookmarks quickly became detached, the bookmark heading to the junk pile, the chocolate, obviously, not. I know this is probably quite distressing to those who’ve spent hundreds on pretty full color glossy bookmarks and other print goodies. Trust me, I’m one of you. I’ve spent it too. It’s not worth the investment. You can’t even give those things away!
What did I keep? I kept two professional bound excerpt booklets which had excellent cover art and opening lines that grabbed me, for something to read on the plane. I kept all the pens, because I can use them. There were ten or twelve. I couldn’t tell you what name or title was on them. I kept the totebag, but without going and looking, I don’t know whose name is on that either. I kept the Carina Press lanyard because it was pink and caught my eye, and because Carina is part of HQ and that’s my publisher and I’m loyal. I even switched it out and wore it instead of the black one from a different publisher that came with the name badges. Home team, what can I say? I kept the chocolate. Well, for a few minutes anyway.
I kept two door hangers. You know, like the “Do not disturb” thing in a hotel? They both had cute sayings on them, and I’d tell you what they were but they’re still in my bag. Oh, and I kept the little drawstring pouches with tea fixings in them for the duration of my hotel stay, in case I wanted tea. I tossed them before I left because I was trying to downsize my luggage and every little thing I could eliminate, I did.
Resulting new knowledge? Not one of the promotional items promoted anyone’s name or title to me. Not one. Some were cute enough to keep, but I didn’t remember a single one. In fact, my favorite promo piece ever is a fridge magnet with Rosie the Riveter holding a stake, and it says, “been there, slayed that.” Love it. It’s been on my fridge for a year, and I still couldn’t tell you the book or author it’s promoting.
Clearly, this sort of thing doesn’t work. What did work? What did make me want to buy books? The speakers. Actually hearing the author give a talk that was funny, touching, moving, and entertaining (not necessarily one that was filled with useful knowledge.) The speakers with personality plus-those were the ones whose books I was dying to buy. And other people I met who were friendly, kind, lovely human beings. Those are new must-buys for me as well. There were others, not necessarily speakers, with the personality of a cactus, but tons of useful information to share. With those types, you don’t buy their books. You take notes to figure out how to sell your own. But you don’t buy theirs.
The lesson? Cultivate the ability to make other people feel good when they are around you. When you speak, be positive, not negative, be funny and light. Don’t take yourself too seriously. Show interest in others, and listen to what they have to say. Make them feel important to you, as if you truly care, and make that be because you do truly care. Be friendly, be kind, speak softly, listen more than you talk.
I learned something about myself at this con too. I delivered two workshops at Desert Dreams. One, I wrote and prepared ahead of time. And it went very well and we had a great time with it. The other, I intended to prepare as well, but didn’t. Had an episode of that awful PSVT thingie with my heart two days before I was to leave on the trip, and it left me barely functional for a while. (I’m fine. No worries.) So one workshop was very much off the cuff. I made a few notes on the plane and in the hotel room, but mostly, I had to wing it. It was called Sanity 101, and was basically my take on staying positive, on creating what you want in your own writing career and not worrying about what anyone else is doing–you know, my usual positive-Polly, Law of Attraction stuff. It was one of the most well-received workshops I’ve ever given. And the response to it has made me decide that this is the only workshop I’m going to give from now on. Law of Attraction for Writers.
Okay, one more useful bit of knowledge I gleaned from Desert Dreams. The general public are buying books for their e-readers less like the readers we authors have become used to, and more like our partners buy power tools from Home Depot. There are so many people buying ebooks, people who maybe never set foot in a bookstore. People who just got this cool new gadget and are looking for content to fill it, and don’t know Nora Roberts from Becky Sue Jones. (That’s a made up name.) They don’t care about an author’s track record, awards, bio, bestseller status. They look at price, and reviews posted by other buys. Just like you might pick out a new vacuum cleaner. It’s weird, but that’s what I took away from this particular discussion.

99¢ on Kindle
Getting people to post reviews on Amazon is WAY harder than I

Review FORGOTTEN VOWS on Amazon & Win This Book!
thought! I’m eager to find out if it really makes a difference, though, so I’m offering incentives. Every single person who posts an HONEST review of FORGOTTEN VOWS on its Amazon page can be entered into a drawing for a free advance reading copy (paperback) of MARK OF THE WITCH, launch book of The Portal Series. The prizes will go out in June, 3 months prior to the release of the book. All you have to do is buy FORGOTTEN VOWS, which remains on sale for 99¢ during the duration of this promotion, post a review on it’s Amazon page, and let me know via Facebook, here, or through email, and you’re entered. Winners announced at month’s end. My goal is 50 reviews by then, and then I’ll know if this particular interpretation of the new marketplace is on target or not.
Okay, that’s my post for today.
Be sure to visit me on FACEBOOK, and click “LIKE” on the top of the page to keep up on all the news and exclusive fan-only content. As we move nearer the launch date of The Portal Series website, the premier of the video trailer for book 1, (both on June 1,) the release of a full set of 13 collectible (and free) trading cards, and much more, you’re not going to want to miss a thing.
Best,
Maggie